Lead Generation & Demand Generation

Lead Generation & Demand Generation: B2B Lead & Demand generation is a challenging job. It needs lot of understanding on technical knowledge, data base to reach right people & trick to excite prospects for a particular product. Lead & Demand generation is core forte for the organization. Our team of experienced Professionals delineate that match your specifications and target the key decision makers.

"By far the most efficient approach to deal with your leads is always to use a process that automatically brands you, supplies worth to your prospects, follows up with them and sorts out the uninterested people."

Our dedicated team put focus on targeted marketing programs to drive awareness and interest in a company's products and/or services. Our Lead & Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

We don't just bring traffic; we drive quality traffic and leads. These leads are further nurtured through the purchase process to ensure they convert. Thereby, generating more sales and creating more brand loyal customers. We, at DC analytics, believe in generating qualified leads for your business. Need expert advice? Reach out to us today and increase qualified leads to build relevant opportunities.

Email Marketing

Email marketing is the use of email to promote products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers. Email marketing allows businesses to keep their customers informed, and to customize their marketing messages accordingly.

“Personalization, it is not about first or last name. It’s about relevant content.”
– Dan Jak

Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s potent, persuasive and gets your ecommerce store great results.

The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Content Marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service."
– John Rampton

Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.

Appointment Setting

If you want to grow your business, outsourcing certain aspects of your sales and lead generation process can be extremely beneficial. Hiring an expert to focus on leads allows you to get better results, while you focus on what you do best. The process is more efficient and usually saves your company a lot of money.

"Getting leads is the first step but converting those leads into satisfied customers is one of the most important and most challenging tasks of a business."

But what is the difference between lead generation and appointment setting? Check out our guide below to learn more about the ins and outs of these various styles of driving new business.

This is usually the last step in the process of lead generation. At this point, an appointment setter schedules a time for the prospect to meet with a closing sales representative. The sales rep will give an in-depth sales pitch and finalize the deal.sdsdf

B2B appointment setters help closing sales reps focus on the most qualified leads. The prospect is already qualified and has shown interest in the product or service the company has to offer, so it’s more likely that the rep will be able to close the deal.

Account Profiling

Identifying the key decision-makers including both business decision-makers and technology decision-makers and then find their verified contacts.

“Treat your salesperson like you would treat your most important customer, because he is!”
– Colleen Stanley

Apart from this, you can always research information related to specific companies.

Each company is referred to as “Account”

This approach is usually adopted by the sales team who are selling to specific regions or specific companies or companies that are usually large.

So, you start with a list of specific companies (most relevant as per your business) and then you profile those companies and find relevant information on those companies.